1/30/2024 0 Comments Lululemon contact us![]() Related articles: lululemon unveils Instagram activation to raise awareness on wellbeing lululemon sets up digital store on JD. Most recently, the brand unveiled its 101th store in Jing'an Kerry Center in Shanghai, it is also the brand''s largest store in the APAC region. To meet the rising demand from the sports-loving local communities, the store offers a wide range of categories, including yoga, training, running, tennis, golf, hiking, and on-the-go gear.īack in August 2022, lululemon officially launched its digital flagship store in the J Shop. According to the official statement on JD.com, the plan came with the continuous improvement of quality of life in China, while sports enthusiasts are growing considerably, as well as their demand for sports equipment consumption. Check out Lululemon's events, learn more, or contact this organizer. MARKETING-INTERACTIVE has reached out to lululemon China for more information. Lululemon is using Eventbrite to organize 3 upcoming events. For example, singer Amber Liu shared that she “found her own pace and rhythm” and Jade shared that she found the true definition of beauty. lululemon has created a buzz online with a digital activation campaign, where fans will have a chance to win a limited-edition photo book that comprises the stories of the ambassadors if they share memorable stories of lululemon and their very first lululemon purchase with the hashtag #我们身上的故事 (Worn by Us) on Xiaohongshu.Īpart from lululemon’s official Weibo handle, each of the ambassador reposted the campaign post and shared their transformational journey in ten years, and how lululemon empowers them to achieve their goals. The campaign is also promoted in lululemon China’s digital channels. Throughout May, lululemon will continue to collaborate with its ambassadors to host a variety of community events in order to engage both old and new community members.ĭon't miss: lululemon unveils new store in Shanghai Meanwhile, to further its engagement with consumers, l ululemon collected 300 stories from its community as part of the campaign and chose 52 to share with the broader community in digital and physical formats. The campaign features the stories of the ambassadors, including their occupations, favourite lululemon products and motivations. ![]() The ambassadors include Formula One racing driver Zhou Guanyu, British boxer Michele Aboro, triathlete Peter Wolkowicz, as well as celebrities such as American singer Amber Liu, Hong Kong actress Celina Jade, and mainland actress Wang Zixuan. In celebration of its 10 th anniversary, lululemon China has rolled out a campaign titled “Worn by Us”, to tell the stories behind lululemon products through the lends of 10 lululemon community ambassadors.
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